Strike King Lure Company produced these crankbaits to the exact specifications of Kevin Vandam, and KVD has been winning tournament after tournament on them ever since. Designed for shallow water "power" fishing, these silent "no-rattle" lures, with a unique wandering erratic action, yet a return path that stays true through out your retrieve, are ideal for "crashing" into docks, brushpiles, laydowns and standing timber, as well as ticking off the tops of weeds, rockpiles and rip-rap, or grinding bottom over gravel points and humps, mimicking a crawdad or fleeing baitfish perfectly. The Strike King KVD 1.5 is the standard size, while the 2.5 is the fatter big brother at a 2.5 inches long in length but weighing in at 5/8oz, and the 1.0 series is the baby brother, at 1 inch and 1/4oz. All the series feature a tungsten weight transfer system for super long casts as well as super sharp premium black nickel KVD Mustad trebles, and they come in a myriad of color patterns that match the hatch to any baitfish, minnow, sunfish, shad or crawfish, with 3D eyes to draw in vicious strikes from any largemouth, smallmouth or spotted bass! Walleye and Crappie anglers, this is the perfect bait for mid range water depths over cover laden fishing, same holds true for saltwater in-shore guys, who recognize the Strike King KVD Silent Square Bill crankbait as a phenomenal "go to bait" for shallow flats redfish, snook and speckled trout!